My Emerging Behavioral Therapy Theory - 1711 Words

My emerging theory employed aspects of therapy from the humanism, existentialism, dialectical behavior, and when necessary exposure therapy. These theories have represented me as a person. As I have presented them here, they through the lens of each other, they work to form one integrative approach. As Rogerian humanism has laid the foundation for ways of being, this theory also incorporated Dr. Marsha Linehan’s structure of dialectical behavioral therapy’s and goals expressed by Yalom in existentialism with specific practices in Viktor Frankl’s logotherapy. I intend to present specific elements theory that I have used as well as their limitations, and present them working together. PAST EXPERIENCE AT WORK At a young age, a series of†¦show more content†¦(Gutberlet, 1985). EXISTENTIAL Existential therapy would focus on each person as a unique individual as well as their decisions that have shaped their lives. Responsibility would be patient to would take responsibility for their decisions to create the present and future they desired. The existentialists’ is more attentive to internal details that will help the client to find philosophical meaning despite bouts of anxiety, opt to reason and act genuinely and mindfully despite life’s four guarantees, or â€Å"givens† of freedom (of choice), isolation, meaninglessness and, ultimately death. (Yalom, 1980). Only through authentic living, free will, and accepting responsibility will humanity be able to draw motivation from these existential conditions. Assuming the belief that peoples problems come not exercising to the full extent one’s judgment or free will--or well enough--to forge meaning in their lives and that each of us has the responsibility for making meaning out of life. Outside f orces, however, may underwrite the individuals limited ability to exercise choice and live a meaningful life. Necessary to logotherapy practice is the aptitude is to use our moral imagination and creativity to imagine and unearth meaning in our lives, thereupon we able to make decisions. The architect or logotherapy, logos a Greek word equivalent with meaning, was a practicing psychiatrist before he was a captive at a NaziShow MoreRelatedThe Mental Health Program For Messiah1727 Words   |  7 Pagesthat live in an imperfect world with little control over unexpected events in our lives. Unexpected deaths, war, terrorists attacks, and fatal illnesses, all strike without warning. After working in the mental health field for several years, part of my job as an intensive case manager is facilitating crisis assessments on individuals who present in the emergency room (ER) and endorse suicidal ideation. Virtually all people who I have assessed and are genuinely suicidal with high risk mainly reportRead MorePsychodynamic Approach On Human Nature1108 Words   |  5 Pagesapproach the matter. Recently, I completed a Determine your Theoretical Approach inventory. During this inventory, I was asked multiple questions that would determine my approach with dealing with human nature. There are four categories of theoretical approaches for counseling. The four categories are: psychodynamic, cognitive- behavioral, existential- humanistic, and postmodern approach. â€Å"Psychodynamic approach sees human functioning based upon the interaction of drives and forces within the personRead MoreThere Were Several Reasons For Conducting This Needs Assessment.1228 Words   |  5 Pagesenvironment for preschoolers. There is limited evidence based research about the effectiveness of MSE on preschoolers. Thus, the implementation of a sensory basket would provide us with information about how sensory rich environments affect transitional, behavioral, and social skills in preschoolers. Another reason for this needs assessment was to address the specific needs of Smart Cookies. The teacher mentioned that there were several sensory ideas that she wanted to implement in the classroom but, sheRead MoreCounseling Goals And Interventions : Child Parent Therapy1154 Words   |  5 PagesPsychotherapy (Ippen, 2011). This type of therapy occurs with the child and the primary caregiver, with the therapeutic goal of teaching the parent how to provide safe and appropriate caregiving (Ippen, 2011). A study was done to show the effectiveness of CPP. â€Å"Children treated with CPP show higher resilience than the control groups as measured by secure attachment, better performance in cognitive tests, fewer symptoms of traumatic stress and behavioral problems, and reduced prevalence of PTSD† (IppenRead MorePsychology : Cognitive Behavioral Therapy1823 Words   |  8 Pages THEORIES LEARNED 5 My evaluation of the approach is agreeable with the process that has been created by Adlerian and used for many years. It seems to be a very friendly client approach. I believe that if it was more abrasive, there wouldn’t be many goals or life changes within the client. Cognitive Behavioral Therapy Key Concepts Cognitive-behavioral therapy (CBT) is based on the idea that our thoughts cause our feelings and behaviors, not external things, like people, situations, and events. BeckRead MoreSft and Cbt1883 Words   |  8 Pagesfor the client I did my case presentation on and also a process recording, Amanda. The information presented about Amanda is information gathered during the intake assessment, family discussions, and individual family sessions. The two theories that have been researched and will be used throughout this paper are Cognitive Behavioral Therapy (CBT) and the Structural Family Therapy (SFT) because both theories are able to address the issues Amanda is presenting. These theories will be critiqued basedRead MoreA Personal Theory of Cognitive-Behavioral Therapy Counseling Essay2719 Words   |  11 PagesRunning head: A PERSONAL THEORY OF COGNITIVE- 1 A Personal Theory of Cognitive-Behavioral Therapy Counseling Mary L. Terry Student ID #: 22185762 Liberty University Abstract A counselor’s job is to journey along with their client and to provide insight and support to those who are at risk and those who are hurting and searching for comfort and acceptance. If the counselor is a Christian they will also want to share our Heavenly Father’s love with the counselee and help guide themRead MoreEvaluation Of The Wicomico County Health Department Behavioral Health Program1710 Words   |  7 PagesHealth Department Behavioral Health Program is an Outpatient Mental Health Program that provides/serve the mental health needs of adults, children, adolescents, and their families. The services offered are the following including; psychiatric evaluation, medication evaluation and monitoring, strength based needs assessment, individual, family, and group counselling/therapy, school based services, as well as trauma therapy. As an intern, my role at the agency includes; providing behavioral support throughRead MoreIntervention Implementation Of The Consumer Needs1039 Words   |  5 Pagesfurther exploration of symptoms and experiences will effect treatment outcome. Items for treatment process In my initial assessment of Mr. Peter expressed experiencing stomachaches and headaches. In addition, he shared not been sleeping well for the past three months. Evaluating these concerns minimal treatment will be applied until further exploration of concerns can be conducted. My recommend for the treatment process is first to review medical records if available. Moreover, to research a possibleRead More Comparing Adlerian Therapy, Cognitive Behavioral Therapy, and Solution Focused Brief Therapy3619 Words   |  15 PagesIt is my goal to become a school counselor in a local high school. As a school counselor, it is also important to try and understand the different experiences that children go through in order to get through to them. After studying the different counseling theories, I have discovered that each theory is valid and there are ideas and techniques that I would use out of each of them. However, there are some theories more than others that I would use to guide me daily as a school counselor. Modern day

Education and Socialisation Essay - 1579 Words

Education and Socialisation Sociologists from various schools of thought would generally agree that socialisation plays an important part in shaping people and their roles in society, through institutions like the family, the education and consequently the workplace. Here, we will look specifically at the education system and the notion that schools serve to reinforce social class divisions. There have been many changes made to the structure of the education system throughout the past century. These include the 1944 Education act which made secondary education compulsory and was responsible for the introduction of the tri-partite system, the move to a comprehensive system of schools in the†¦show more content†¦In a survey, he divided his sample into two groups: those who had sole use of household facilities, such as bathrooms, and those who did not. He found that the children living in unsatisfactory condition scored much more poorly on tests that those in satisfactory ´ conditions. Reason suggested for this include poor housing conditions and diet leading to ill health, leading to absence from school, and underperformance while there Of course, sociologists from different schools of thought have very different opinions on such divisions within schools. Functionalists would argue that the inequalities that exist within the education system do so for positive reasons. Talcott Parsons argued that schools take over from the family as the primary source of socialisation, transmitting societys norms and values and preparing children for their role in adult life. School provides the future workforce with the basic skills required to enable them to respond toà ¢Ã¢â€š ¬Ã‚ ¦constantly changing occupational requirements (Bilton, Bonnet, Jones, Stanworth, Sheard Webster, Introductory Sociology, 1987, Pg.308). Parsons believed that school is a meritocracy and, regardless of class, those with the ability to do well will flourish, entering the workforce at a more specialised level and those without that ability will do less well, entering the workforce at a more menial level.Show MoreRelatedEducation Is the Main Agent of S econdary Socialisation. How Do Schools Prepare Us for Social Life?639 Words   |  3 PagesSecondary socialisation is an ongoing process which occurs when a child leaves a family environment and continues learning how to live as a member of society. There is always an influence to help carry out this process, this is known as an agent of socialisation. The perfect example of an agent of secondary socialisation is Education, more precisely, school. At school, the student continues learning that which they started learning at home. The aim of education is for the individual to learn howRead MoreEssay on Discuss the Importance of Socialisation1557 Words   |  7 PagesDiscuss the importance of socialisation. Socialisation is defined as â€Å"the process whereby the helpless human infant gradually becomes a self-aware, knowledgeable person, skilled in the ways of the culture into which he or she was born†. (Giddens, 284). Everybody, man, woman and child goes through the process of socialisation throughout the whole duration of their life not just when an infant. Socialisation or as anthropologists refer to it, enculturation does not end once the child becomes a teenagerRead MoreSocialisation Is Broken Down Into Two Key Areas Of Our Own Destiny?1297 Words   |  6 PagesSocialisation is a process that begins early in life which continues until death that develops an individual to become an accepted part of his or her society. Numerous influences have a profound impact upon individuals as they become socialised and a valuable member to a society. This socialisation produces individuals who fulfil a role within society and the way the process is carried out is subject to a variety of perspectives and ideas as to how we become who we are. These perspectives focus onRead MoreDescribe and Assess the Evidence That Socialisation Plays a Major Part in Determining Human Behaviour.1735 Words   |  7 PagesSocialisation refers to the process of learning one’s culture and how to live within it. The process of socialisation involves the transmission of culture from one generation to the next. It is during socialisation that individuals learn the values and norms that play such an important part in shaping human behaviour. Socialisation provides the skills and habits necessary for acting and participating within one’s society. Charles Cooley divided socialisation into two stages – primary and secondaryRead MoreThe Role Of Socialization And Gender Roles852 Words   |  4 PagesINTRODUCTIOn tell me what you are focussing on†¦..family and theirgender roles Socialisation is the process by which a child learns to respect his or her environmental laws such as norms, values and customs. Socialisation helps the infant gradually become self-aware and a knowledgeable person, skilled in the ways of the culture into which he or she is born. Children within the primary socialisation of the family learn a great deal from parents and other care givers such as grandparents, grandmothersRead MoreCulture, Culture And Culture Essay1321 Words   |  6 Pagestalking about her or his values we understand that that person is talking about something that marks out what characterize her/his own concept of ‘what is important, what is considered essential’. An example of values is ‘honesty’ or ‘respect’ or ‘education’. So we can define a value as a non-material thing, like an idea, that indicates a general belief on what is right, good or wrong. And as in the definition of culture is suggested, the values can be shared between people. What are ‘norms’? A normRead MoreGender Expectations : Gender And The Orientation Of A Person s Subject Choice1216 Words   |  5 PagesIntroduction – 675 Words Over time, society has created perceptions and expectations of gender which distinctly influence the socialisation process, influencing the formation of a sense of identity. The personal interest project I conducted focuses on the role of societal stereotypes of gender and the influence this has on individuals’ subject selections throughout their schooling and education. Throughout my own schooling experiences, the concept of gender-specific subjects has become increasingly interestingRead MoreAssess the View That the Family Is Part of the Ideological State Apparatus.701 Words   |  3 Pagesto the authority of the ruling classes. However functionalist view the family unit as a construct that fulfills important functions and keep society running smoothly. Marxists believe that primary socialisation of children is learning the norms and values provided through the process of socialisation, this is initiated by the family. We are socialised into a traditional gender, working role. This usually happens during childhood when a child learns the attitudes, values and actions from anotherRead MoreSociological Theories And Concepts Of Functionalism And Stratification1515 Words   |  7 Pages[http://www.sociologyonline.co.uk]. The term ‘sociology’ was developed by Auguste Comte, a French philosopher, in 1838. Comte believed that scientific facts are able to explain the social world. Sociologists, such as Comte, study issues including: education, inequality and religion. Comte believed that sociologists play crucial roles in guiding society. In the 18th century the ‘Enlightenment’, which was a philosophical movement that stressed human reasoning over bling faith and obedience. At the timeRead MoreSociological Theorie s And Concepts Of Functionalism And Stratification1518 Words   |  7 Pagessocial world [Giddens, A, 2006, p.2]. The term ‘sociology’ was developed by Auguste Comte, a French philosopher, in 1838. Comte believed that scientific facts are able to explain the social world. Sociologists, such as Comte, study issues including: education, inequality and religion. Comte believed that sociologists play crucial roles in guiding society. In the 18th century the ‘Enlightenment’, which was a philosophical movement that stressed human reasoning over bling faith and obedience. At the time

Margaret Atwood and Chinua Achebe Essay Example For Students

Margaret Atwood and Chinua Achebe Essay Atwood also uses short snappy words that dont mean anything negative but are crucial parts of making the poem portray vultures in a bad way, for example black. So Achebe finds some good in vultures but uses harsher words than Atwood who does not say anything positive about vultures and uses longer less harsh phrases to portray the vultures. Achebes poem has a different meaning to it than criticising vultures. Even though it creates a clear negative image of vultures it just uses that for the reader to compare it to humanity. The last two stanzas show that humans are like vultures. It firstly uses a German soldier who helps to dispose bodies in the holocaust. He is filthy like vultures but can only buy presents for his children, not others. So this shows that humans are filthy and can be good but only for people they know the point is that humans are bad but can have some good in them. The last stanza talks about that lots of bad can have some good in it using clever phrases, this is aimed at vultures but most of all humanity. He says even and ogre, a tiny glow worm tenderness. This means that all bad has some good in it. Achebe uses this to some up humanity and that every person in the world has some good in. so overall the meaning of this poem is that humanity is bad due to war but there is also good in humanity. Achebe uses the vultures very well to compare them to humans but the weird thing is that vultures look bad from the outside but are good in the inside whereas humans are good on the outside but are bad in the inside. Atwood uses vultures to show humanity is pure bad and has no good in it. At the end of the poem Atwood says phrases that show that vultures have good in them and this embarrasses humanity and makes it feel small knowing that vultures are better than us. Atwood like Achebe uses clever phrases to make the meaning of the poem stick in your head. For example in the second last stanza she sais I make at the start of every line, this is portrayed to be the vulture speaking, and this makes the reader think about that a vultures is a living thing and deserves better, and maybe better than humans. Atwood also asks a question in the last stanza aimed at humanity, she sais can you do better? The answer to that question is that no, we cant do better than vultures, this makes the reader want to do good in the world and make it a better place. So the meaning of this poem is that she is getting people that dont save lives or make the world a better place wont to do these things. Achebe and Atwood both make humanity look bad but Achebe doesnt care any more and just tells humans that they are evil. But Atwood want humans to be better as some are but only a little number and she wants everyone to help the earth. The poets both use clever phrases and words to make the poem more persuasive. Atwoods poem talks about humanity in a less harsh way than Achebe but both styles are used to the same effect of showing that humanity has more evil and cruelty in it than it has good. In conclusion I think that both poems put forward to the reader that humanity is bad in there own ways but they are both good ways. I think that Atwoods poem does this better than Achebes due to the language and clever phrases she used.

Metholdogy for economic discourse analysis in climate change

Implications for Using Genre Analysis and Rhetoric Analysis The analysis of economic writing requires as multi-dimensional approach with regard to many reasons. One of them is confined to the idea that economic discourse has always presented economy as it really was. Its objective existence, therefore, can be predicted and interpreted through many models and techniques, but the actual object under consideration always remains a constant (Garzone and Sarangi, 2007, p. 311).Advertising We will write a custom research paper sample on Metholdogy for economic discourse analysis in climate change specifically for you for only $16.05 $11/page Learn More Further, discourse analysis of economics is strongly associated with discourse communities that have â€Å"a broadly agreed set of common public goals, mechanism of intercommunication which provide channels for participations in order to facilitate the exchange of information and feedback, the possession and us e of more than one genre† (Garzone and Sarangi, 2007, p. 312). Regarding the fact that knowledge is a decisive factor of social change, the use of linguistic devices, particularly genres, as means of persuasion is essential to communicate economic ideas in a more persuasive way. Judging from the above-presented assumptions, genre provides us with broader opportunities for producing change in the economic discourse, which can be seen in different newspaper articles on business and economics. Garzone and Sarangi (2007) claim that genre often define the style and position of a particular political party describing economic events. This is why discourse communities apply to several genres to express their position on their economic writings. The author also provides an example of Lex column from The Financial Times to provide that it â€Å"identifies its own discourse community as being made up of â€Å"many of the financial community† who need to be informed in detail abo ut company and performance† (Garzone and Sarangi, 2007, p. 314). In this respect, genre can be defined as a specific aspect of discourse analysis, either written of spoken, aimed at rendering ideological content to a specific target audience. Wherever the exposition of economic facts provides an objective account, rhetorical analysis explains how these formal facts are intertwined with personal opinion of an author. In this respect, a rhetoric analysis of the economic discourse draws the parallels between logic and science. It aims to understand, debunk, or admire as specific economic position.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to McCloskey (1998), â€Å"rhetorical sophistication is an alternative to reading scientific texts the way the implied reader does, a reader who believes for example in talking bears† (p. 19). Rhetoric, thus, identifies a specific angle of ideological position. In this respect, â€Å"†¦all knowledge implies a certain perspective on things†¦and bears the promise not only of illuminating key features†¦of the discipline of economics, but also of identifying and problematizing the epistemological, political, and moral issues† (Vestergaard, 2009, p. 20). Hence, the power of argumentation and representation of the discipline from different perspectives endows the economic discourse with exhaustive characterization and analysis. Due to the fact that the main goal of the research is to define the rhetoric devices used to underscore the economic discourse in climate change, such concepts as argumentation, discourse coalition overview, as well as the concept of discursive information used by Foucault, should be applied. All these theories contribute to revealing the interaction between language and discourse to render economic debates on climate change. Moreover, it provides a sufficie nt explanation and justification for applying rhetoric and genre analysis of economic discourse. In particular, it draws the direct connection between rhetoric and discourse and genre and discourse. Rationale for Argumentative Discourse Analysis As it has been previously defined, knowledge is considered an important factor for social change. Discourse analysis, therefore, seeks to persuade a specific audience that a specific object should be considered from the define position. Because social change is largely influenced by different ideological influences, argumentation is another approach to highlight a specific perspective of economic discourse. Assuming the fact that argumentation and discourse are inherently connected, the latter can be effected in a certain genre, or situation. With regard to this, Amossy (2009) claims that â€Å"verbal organization and socio-institutional components are closely intertwined, meaning that context appears as an integral part of the text† (p. 314).Advertising We will write a custom research paper sample on Metholdogy for economic discourse analysis in climate change specifically for you for only $16.05 $11/page Learn More Synthesis of linguistic approaches and social perspectives allows to enhance the economic discourse. Agreeing with the fact that to communicate the idea is identical to introduce a specific action, the discourse analysis can be interpreted as â€Å"interaction, emphasizing the primacy of dialogue, or actual exchanges† (Amossy, 2009, p. 315). Accepting this assumption, it should be noted that genres of discourses are always presented by institutional and formal models, which lie at the core of discourse analysis. Overall, the connection of rhetoric and discourse is revealed through the centrality of language. Specifically, â€Å"†¦argumentation relies on natural language where univocity is neither possible, nor desirable† (Amossy, 2009, p. 315). As a r esult, the inevitability of ambivalence and bias argues the necessity of analyzing the role of rhetoric devices and genre analysis in framing an economic discourse. The argumentative dimensions of discourse, therefore, can be revealed through effective presentation, which implies use of repetitions, connotations and concrete elements to amplify the overall impression of the text on the reader. Rationale for Discourse Coalition Analysis Because economic discourse encapsulates different perspectives on objectives facts, the analysis of positions must be carried out with regard to the concept of discourse coalitions. Aligning this approach to discussing the economic perspective of climate change is reasonable because it allows to approach systematically to studying the problem. The idea of discourse coalitions was first introduced by Hajer who defines the notion as a group of actors sharing common concepts, ideas, and categories, by means of which a specific phenomenon is provided with social meaning and political frame (Fischer and Forester, 1993, p. 9). Hence, the success of climate change coalition lies in their ability to introduce their linguistic categories into the practices and methodologies shaping the current political deliberations. In addition, Hajer’s theory is based on defining the concepts of storylines and discourse coalitions (Waterhout, 2008, p. 23).Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this respect, storylines are regarded as generative statements connected the unrelated components of discourse, which allows to bring in new understanding and meanings to a particular subject (Klamer Solow, 1988; Mackie, 1998). In their turn, discourse coalitions are organized around such storylines, which makes those much more influential. The above-presented definitions justify and underscore the role of knowledge and rhetoric in introducing social and political change. Therefore, using a coalition discourse analysis at the core of the research will contribute to creating a framework for the defining the importance of economic discourse based on ideological positions. Using specific storylines is possible only through introducing specific linguistic devices and the power of rhetoric to attract as much supporters as possible. In this respect, exploring how rhetoric devices influence discourse coalition development allows to understand the economic discourse of climate change. U nderstanding the Role of Foucauldian Discourse Analysis The current economic discourse in climate changes proves the existence of economic pluralism, which implies the necessity to explore different methodologies and models for studying different positions. The fact that economists apply to a wide range of linguistic devices to either produce or expand the economic theories is undeniable. In this respect, it is imperative to emphasize the discursive, non-epistemological nature of economic discourse that is primarily based on the textual representation of knowledge. More importantly, the new outlook on non-epistemological-discursive aspects of economic frameworks creates a fresh insight into studying economic methodologies. This outlook was first presented by Foucault who views economic discourse as a set of discursive elements united by a specific social meaning, frame. Foucault’s archeological framework seeks to â€Å"to understand how a particular discourse acquires the st atus of scientificity, how it creates in itself†¦the conditions of what counts as truth† (Kologlugil, 2010, p. 6). Regarding this perspective, learning the truth about reality is not always the main purpose of scientific discourse because the later is often evaluated with broader social and political concepts. Because the main purpose of the economic discourse is to deliver a specific social and political connotation of specific idea, the review of basic ideas of Foucault’s archaeological approach explains the reasons for introducing knowledge within a specific contextual frame. At this point, consideration of a historical period matters when it comes to analysis economic discourse in the climate change crisis. More importantly, it provides new strategies and approaches to exploring the actual aims of discourse coalitions. Data Collection And Data Analysis Identifying Types of Data The gather material includes predominantly texts from websites. There texts were pre sented in the form of newspaper articles, columns, and blogs. All the information corresponds to the topic of discussion – economic discourse in climate change crisis. Based on the discourse coalition analysis, the chosen sources of information have been divided into two parts – the climate change advocacy discourse coalition and climate change skepticism discourse coalition. The chosen positions dictate opposite ideologies with regard to such topics as economic growth, climate change cost and benefit analysis, economic influence on environmental problems, and economic polices aimed either at emphasizing the problem of climate change, or ignoring this phenomenon. All these topics were reviewed with regard to discourse coalition analysis, macro-argument analysis, and genre analysis of discourse, and rhetoric analysis of discourse. All these frameworks were used to analyze the collected data and define what kinds of data should be used to fulfill the research objectives and answer the research questions. Judging from the above, there were six types of social actors were used to explore the main economic aspects of climate change discourse. The rationale for choosing this website is predetermined by the political framework and ideologies represented by those organizations. At this point, such social actors as environmental non-governmental organizations, governments, policy think tanks, newspaper articles, and newspaper columnist from respectable publishers. By means of Hajer’s approach to discourse analysis, I have managed to choose the sites either supporting the climate change prevention policies or rejecting the necessity of introducing such measures. Criteria Used For Choosing the Samples While choosing the samples for the rhetoric and genre analysis, I used search engine machine and keywords â€Å"climate change† and â€Å"economy†. I used these phrases both separately to define how often articles on climate change discuss economic problems and, vice versa, in what ways economic entities touch upon the problem of climate change. In this respect, an important notice was revealed. While reviewing the climate change topics of The Wall Street Journals, I encountered many articles and blogs reflecting disagreement with the policy of green economy. In contrast, I reviewed economic topics of actors supporting the policy of climate change to have defined the direct congruency between these two perspectives. While searching for pertinent information, I apply use keywords â€Å"climate change† and â€Å"economy† both within potential websites and outside those. I was primarily focused on newspaper articles, blogs, commentaries, and newspaper column because these sources of information effectively communicated ideological ideas of specific social actors. They completely differed from scientific articles and other scholarly materials because they did not reveal a completely objective evaluation of a specific event, phenomenon, or historical figures. Hence, scientific style aims to represent reality in an objective way and deliver facts in a transparent and clear way. In this regard, paying attention to genres and styles of representing information is the basis criteria for picking up examples for the given research. The newspaper articles, columnists, and blogs have been selected in accordance with the following criteria: Newspaper titles as signifiers of economic highlights in climate change. They also provide contextual information with regard to genre and rhetoric devices applied in the body of an article. For instance, some articles were chosen using only rhetoric approach. While searching for metaphors and other rhetoric devices, I looked through the titles containing connotations, metaphors, and similes (e.g. â€Å"How Even Alternative Energy Could Threaten The Planet†, â€Å"Working For The Climate: Renewable Energy And The Green Job [R]Evolution†, †Å"Climate Change Debate Brewing In American Classrooms†, etc.). From which site, several articles were chosen with regard to the authors disclosing the issue under consideration. In particular, they should reveal articles of no older than 10 years, with particular reference to climate change crisis. Specific attention was specifically paid to activities and political ideologies pursued by those authors. For instance, Paul Krugman’s articles were chosen with great reliance on his economic views and ideologies expressed in difference spheres. Finally, articles expressing clearly their positions, either in favor or against the climate change, were chosen. Biased and ambivalent articles, though related to climate change and economy, were withdrawn. Overall, the chosen articles are closely related to such concepts as global warming, carbon dioxide emissions, economic outcomes of bio-fuel introductions, restrictions to the Kyoto Protocol, framing a new green economy, governm ental investments into the climate change, employment rates, and economic growth. Characteristics of Discourse Coalitions While sorting out the articles revealing the ideologies of climate change advocacy discourse, I will refer to such actors as Greenpeace, David Suzuki Foundation, newspapers, The New York Time, The Globe and the Mail, and The Toronto Star. While reviewing official websites, I was primarily focused on the mission and vision of these actors to define their position, as well as economic outlook, on the climate change ideology. All these articles supporting this side of debate often apply to the word-combination â€Å"green economy† to advocate their ideologies. As an opposition, I have chosen such coalitions as Junk Science, Fraser Institute, Frontier Center, National Post and the Wall Street Journal. However, some of the actors introduce articles that produce bias with regard to their position due to the ambivalence presented in their storylines. Overall, whi le collecting data with regard to the thematic requirements, 22 articles were chosen to reveal the economic ideologies of climate change advocacy coalition, and 11 articles to support the position of climate change skeptics. Though the number of chosen articles supporting coalitions’ ideologies is not equal, it should influence the study of political ideologies and economic discourse of environmental issues. Before reviewing the selected samples of articles on economic discourse in climate change, I reviewed many articles dedicated to the connection between discourse and climate change debates that primarily focus on theoretical frameworks and techniques for exposing data. Hence, overview of basic definitions of argumentation, macro-argument, discourse coalitions, and rhetoric devices. To make sure that the chosen method is reliable and valid, I looked through the findings presented by Goldschmidt and Szmrecsanyi (2007) who applied to the rhetoric devices while analyzing text s on economics. Identifying the Basic Aspects of Genres to Analyze Data While referring to basic aspects of genre and rhetoric analysis, the first stage of research sought to define the common patterns of exposing specific policies and ideologies in various articles. In this respect, the text analysis was mainly premised on genre theories, theory of rhetoric, and discourse analysis. Importantly, all these theoretical frameworks were analyzed in combination as well to define how different complex of devices was used to communicate a specific ideological position. The selected discourse was characterized as themes, debates and oppositions created with regard to climate change ideologies. While defining economic perspectives of considering the environment problem, the articles provides an exhaustive overview of ecological problems. At the same time, the economic angle of climate change ideologies contributes to a clearer identification of stances represented by different coalitions. Ju dging from the findings, most articles refer to climate change is the major reasons either for restructuring the economy or for aggravating the economic situation. These principles were traced almost in all articles. Overall, the rhetorical and genre analysis was divided into several parts. Thus, each climate change coalition underwent textual analysis with regard to presence of such rhetorical devices as metaphors, logos, ethos, and pathos, words with connotative meaning, rhetorical questions, and argumentations. Further, each side of debate was considered through the prism of social representation to define to what target audiences the given discourses are addressed. The next step will involve the analysis of the chosen articles with regard to coalitions’ positions with regard ideology definition. In this respect, some articles were chosen just to define the core directions under which the material was to be analyzed. Discourse structures analysis is also an important addit ion to defining what frameworks and concepts the authors used to communicate their ideas. Finally, the data analysis was performed with regard analysis of discourses from dynamic perspective and mode of production, which also provides an important insight into the study. In addition, though some articles directly relate to discussing economic discourse in climate change, they were not used as a raw data, but as theoretical support. References Amossy, R. (2009). The New Rhetoric’s Inheritance. Argumentation and Discourse Analysis. Argumentation, 23(3), 313-324. Fischer, F. Forester, J. (1993). The Argumentative Turn in Policy Analysis and Planning. US: Taylor Francis. Garzone, G., Sarangi, S. (2007). Discourse, Ideology, and Specialized Communication. US: Peter Lang. Goldschmidt, N., Szmrecsanyi, B. (2007). What Do Economists Talk About? A Linguistic Analysis of Published Writing in Economic Journals. American Journal Of Economics And Sociology, 66(2), 335-37. Klamer, A., Solow, R. (1988). The Consequences of economic rhetoric. UK: Cambridge University Press. Kologlugil, S. (2010). Michel Foucault’s archaeology of knowledge and economic discourse. Erasmus Journal For Philosophy Economics, 3(2), 1-25. Mackie, C. D. (1998). Canonizing Economic Theory: How Theories and Ideas Are Selected in Economics. US: M. E. Sharpe. McCloskey, D. N. (1998). The Rhetoric of Economics. US: University of Wisconsin Press. Vestergaard, J. (2009). Discipline in the Global Economy?: International Finance and the End of Liberalism. US: Taylor Francis. Waterhout, B. (2008). The Institutionalisation of European Spatial Planning. US: IOS Press. This research paper on Metholdogy for economic discourse analysis in climate change was written and submitted by user Alana Gutierrez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reviewing The Development Of Social Wwork Social Work Essay Essays

Reviewing The Development Of Social Wwork Social Work Essay Essays Reviewing The Development Of Social Wwork Social Work Essay Essay Reviewing The Development Of Social Wwork Social Work Essay Essay Social Work is at an of import phase in its development as a profession non merely in the United Kingdom but around the universe. All professions must be antiphonal and proactive to altering societal and economic climes and conditions if they are to run into the demands of the people they are functioning. It is indispensable for Social Workers to be able to rehearse in conformity with societal work values and to retain a clear professional individuality, and at the same clip to be able to work efficaciously with other professional groups and bureaus. Although there are many footings used to depict working together with other professions such as joint working, inter-professional working, multi-disciplinary working and inter-agency working the term presently used by the Department of Health publications is collaborative pattern ( Whittington 2003b ) . New ways of working that crossed professional boundaries had to be created, in order to let a more flexible attack to care bringing ( Malin et al, 2002 ) . Collaboration in wellness and societal attention is a comparatively new field of survey, with the first major surveies being undertaken in the 1980s ( Roy, 2001 ) . In wellness and societal attention collaborative working is frequently referred to as Inter-professional working, as it is non merely about professionals working together. The patients, clients or service users are a cardinal portion of the squad. At its simplest the construct of coaction infers that people from different professional and academic backgrounds form a working relationship for the intent of enhanced service proviso. However, the exact nature of the partnership is likely to be contested, whilst to the full incorporate joined-up collaborative pattern has so far proven elusive. Effective communicating is an indispensable constituent of the traditional societal work functions and duties. It is hence every bit necessary for societal workers to besides hold effectual communicating accomplishments if they are to advance self-help and authorization to those whom they are supplying a service for. Lishman ( 1994 ) reminds us that attention directors and suppliers will hold to utilize a scope of communicating and interpersonal accomplishments if community attention is truly to intend attention, pick and authorization of others. Collaborative working implies: witting interaction between the parties to accomplish a common end ( Meads A ; Ashcroft, 2005 ) . It recognises both difference A ; similarity. Collaboration is a procedure by which members of different subjects portion their accomplishments and expertness to supply a better quality service to patients, clients or service users ( Hughes, Hemingway A ; Smith, 2005 ) . The sharing of information agencies both acquiring information and giving it. The act of deriving information in Social Work is an indispensable undertaking the information gained can be used for legion intents such as: Making an appraisal of demand or hazard Writing a study Planing an intercession To warrant obtaining resource The something or benefit is sometimes called collaborative advantage , and it can be seen as the fuel of collaborative working the greater the possible or existent advantage gained by all parties, the greater the degrees of energy fuelling the coaction. Harmonizing to Wilson ( 2008 ) and Hughes, Hemmingway A ; Smith ( 2005 ) inter-professional and collaborative working means sing the service user in a holistic manner, and it benefits the service user when different administrations, such as Social Workers, District Nurses, Occupational Therapists and other wellness professionals come together to supply a better service. These definitions describe collaborative working as the act of people working together toward common ends. Integrated working involves seting the service user at the centre of determination doing to run into their demands and better their lives ( Dept. Health, 2009 ) . Effective coaction and interaction will hold positive results within a on the job environment for both the squads working together and the service user. Agencies should be encouraged to portion information to guarantee that all demands of the service users are met but besides to guarantee the safety of the service user and the other squads involved. Caring for People ( Dept. Health, 1989 ) stated that successful coaction required a clear, common apprehension by every bureau of each other s duties and powers, in order to do kick how and with whom coaction should be secured. The authorities has been advancing inter-agency and collaborative working since the late 80 s which besides saw a alteration in the policies set Forth by the authoritiess and a legislative background was created to advance self-collaboration between companies. The declared purpose has been to create high quality, needs-led, coordinated services that maximised pick for the service user. ( Payne, 1995 ) . Recent events and media calls have focused collaborative working entirely on Social Work every bit stated in Pollard, Sellman A ; Senior ( 2005 ) and when viewed as a good thing , it is worthwhile to critically analyze its benefits and drawbacks. ( Leathard, 2003 ) . The old authorities set away programs to overhaul the Social Services every bit good as update the NHS. A clear indicant of this can be found in NHS Plan ( Dept. Health, 2000 ) and Overhauling the Social Services ( Dept. Health, 1998a ) . This was non in fact a new program it was portion of a turning accent stemming from the 1970s. The decease of Maria Coldwell in 1974 meant there were inquiries asked why professionals were non able to protect kids who they had identified as most at hazard. The Cleveland Inquiry 1988 resulted in the direct antonym of 1974 when the methods of the Social Services were deemed excessively rigorous and over powering, it was deemed that kids were removed from their households when there was little concrete grounds of injury or maltreatment ( Butler-Sloss, 1988 ) , with excessively much accent put on the medical sentiment. The old authorities set away programs to overhaul the Social Services every bit good as update the NHS. A clear indicant of this can be found in NHS Plan ( Dept. Health, 2000 ) and Overhauling the Social Services ( Dept. Health, 1998a ) . This was non in fact a new program it was portion of a turning accent stemming from the 1970s. The decease of Maria Coldwell in 1974 meant there were inquiries asked why professionals were non able to protect kids who they had identified as most at hazard. The Cleveland Inquiry 1988 resulted in the direct antonym of 1974 when the methods of the Social Services were deemed excessively rigorous and over powering, it was deemed that kids were removed from their households when there was little concrete grounds of injury or maltreatment ( Butler-Sloss, 1988 ) , with excessively much accent put on the medical sentiment. The Munro Report ( 2010 ) stated that other service bureaus can non and should non replace Social Worker s, but there is a demand for bureaus to prosecute professionally about kids, immature people and households on their caseloads. The Children s Act 2004 was introduced after the public enquiry into the decease of Victoria Climbie in 2000 ; the same public enquiry besides resulted in the Every Child Matters motion. The failure to join forces efficaciously was highlighted as one of many missed chances by the enquiry into the tragic decease of Victoria Climbie ( Laming, 2003 ) and Baby Peter ( Munro, 2010 ) . Expressing what you all want to accomplish in clear, outcomes-oriented linguistic communication, and being able to continually recheck those results as your work together returns, is the individual most of import key to successful coaction. However, it is really rather hard to show results in ways that are unambiguous and clearly understood by all of the possible or existent confederates. The quality of communicating is critical. Poor communicating is frequently behind many of the differences that threaten to procrastinate collaborative working relationships. Clear lines of communicating demand to be established across the establishments that make up a pool to guarantee everyone is cognizant of and is able to transport out the recognized policies and processs. Accountabilities, in peculiar, should be good defined. Engagement and engagement of service user is besides critical in the Social Work field. This after all is the chief donee of the collaborative on the job strategy and your end as a Social Worker is to run into their demands and ends. If you show the service user regard they excessively will give you a common regard which will let the Social Workers and other elements of the collaborative squad to accomplish their common ends. However donees do non hold to be cognizant that an activity is being delivered in partnership for the partnership to be successful. Regular reappraisals and users feedback can assist mensurate its impact. Collaborative advantage will be achieved when something remarkably originative is produced possibly an aim is met that no administration could hold produced on its ain and when each administration, through coaction, is able to accomplish its ain aims better than it could entirely . ( Huxham, 1996 ) . Huxham was demoing that coaction will work when it is done decently, and when we as Social Workers put aside any biass that are under lying in our working outlook and besides our personal outlook, we will work good with other Fieldss and patterns to organize a more efficient and organized service. By larning with, from and about one another practicians can understand several functions and duties, generate common trust, beef up relationships and better collaborative pattern ( Barr et al 2005 ) . To summarize and reason the development of collaborative working will doubtless necessitate a alteration in civilization and values amongst wellness and societal attention professionals ; nevertheless it is working and developing rapidly and for the better of non merely the collaborating bureaus but besides for the service users.

Fictional and Fictitious

Fictional and Fictitious Fictional and Fictitious Fictional and Fictitious By Maeve Maddox Websters Unabridged Dictionary gives the same definition for both fictional and fictitious: of, relating to, characterized by, or suggestive of fiction. Fiction, of course, is anything untrue, whether its a lie or a novel. Websters gives six definitions for fiction, among them: 1 : the act of creating something imaginary : a fabrication of the mind 2 a : an intentional fabrication : a convenient assumption that overlooks known facts in order to achieve an immediate goal b : an unfounded, invented, or deceitful statement 3 a : fictitious literature (as novels, tales, romances) b : a work of fiction; especially : NOVEL Making a distinction between fictional and fictitious, however, is both useful and customary. Fictional tends to be used in talking about fiction in the sense of creative writing: Alice in Wonderland is a fictional character created by the mathematician Charles Dodgson. Fictitious tends to carry a negative connotation and is used to denote fiction associated with dishonesty: The man used a fictitious resumà © to obtain the job. We praise Ken Follett for writing a fictional account of the building of a cathedral, but we condemn a journalist who incorporates fictitious elements in a news story. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Slang Terms for MoneyAt Your DisposalWhat Is the Meaning of "Hack?"

Fireground Activity Assignment Example | Topics and Well Written Essays - 500 words

Fireground Activity - Assignment Example However, the informal discussion does allow for firefighters to share what they saw, what they felt, what happened, and any other observations that need to be added. This is an important aspect as far as data gathering is concerned when one is trying to determine what may have caused a fire, and how it may have burned. The more formal postfire conferences also have advantages and disadvantages. It provides firefighters with the ability to examine all of the evidence and come to a decision. However, it may be difficult to always come to the correct decision within one conference, and this can certainly be a disadvantage. There is also the problem of some individuals jumping to certain conclusions and assumptions before all the facts are in and analyzed. Furthermore, there is no assurance that all participants at the conference will agree. Therefore, both informal and formal discussions dealing with the post fire concepts do have positive and negative aspects.

Troubleshooting Electric Circuits Essay Example | Topics and Well Written Essays - 1000 words

Troubleshooting Electric Circuits - Essay Example Effective troubleshooting is a stepwise procedure that can be modified depending on the system that is being dealt with. The basic steps of troubleshooting, as I discovered, start with identifying the defect system. This enables the person identify whether the problem is I the electrical circuit, or if the problem is mechanical. The second step in basic troubleshooting is analysing the fault in the identified system. The third step of troubleshooting is carrying out of repairs. With these three steps, the setback has been identified and sorted out (Electrical Circuit Theory). Considering that there a number of problems that are encountered, I narrowed my scope of study to electrical troubleshooting. Troubleshooting an electrical circuit has its own procedure. It is a modification of the basic process of troubleshooting, to suit the system in issue. In any given electrical circuit, it is important to identify what the controls and loads are. This is the first step in troubleshooting electrical circuits. Electrical circuits are put into two groups; the power, and control circuits. I realised in my hunt that it is crucial to understand both of these circuits consist of the power supply, and the switches and/or controls. In addition, circuits will also have one or more loads, and the path that the current will follow. These four components of a circuit could be the source of the problem experienced. After this, I realised that it is necessary for the sequence of operation of the system be properly understood. Every step involved, proper understanding is crucial since lack of the same can lead to gross errors. This will help a technician have a clear knowledge of how the system should work. In the occasion that the system is not operating like it should, the technician will be able to point out the problem with the circuit (Brown, Rawtani, & Patil, 2004). The third step in this process is application of

selecting a toy Essay Example for Free

selecting a toy Essay I have selected 3 toys : 1.HEX BUGS CRAB , 2. STOMP ROCKET JUNIOR ,and 3. SQUIGZ , all of  which manufactures have deemed appropriate for children 3 to 5 years old. 1. Why is this toy developmentally appropriate for children this age group ?  The Hex Bug Crab is somewhat appropriate to children in this age group , its smaller size  is a good fit for smaller hands but not to small where it could become a choking hazard.  This toy would encourage small motor practice because of its size , also would  encourage gentle play ,and some small amounts of patience to allow the toy to become  accustom to the child just like a real animal or pet might be .   The Stomp Rocket is age appropriate because it is a skilled down version of the Stomp  Rocket orginal toy for older children , it has a smaller size and a larger  stomp pad,  easier directions for a younger age group of children.  The Squigz toy is age appropriate for children 3 thru 5 , it is a good size for smaller  hands , but large enough to not be a choking problem play, encourages open ended play, problem solving and imagination. 2. Why is this toy appealing to a child in this age group?  All of the toys are packaged very appealing , bright colors and bold print .  The Hex Bug would be appealing to any child who might be wanting a pet , and would  encourage quite play , gentleness , and pet ownership practice.  The Stomp Rocket would be appealing to a child in this age group , because the toy can  be used indoors or outdoors , can be played with alone or with multipule children .  The Squigz toy would be fun for a child in this age group because it has very bright  colors , easy to put together , has a fun poping sound when they are pulled apart , and  have multipule places to be played with. 3. Would a parent select this toy? Why and why not?  I believe a parent would buy any of the three toys here, they all have appealing  packaging , larger pieces, and all have extended pieces or parts that can be purchased  nd added later for more activity and fun with the original toys.  All of these toys are unisex, and can be played with either boys or girls ,all can encourage learning , creativity, patience ,small motor as well as gross motor skills. 4. Would you select this toy to use with a child in this age group ? Why or why not ?  Yes I would select any of these toys for the children in our classroom of 3 to 5 year  olds. They all seem fun , safe , and encourage playing and using small motrot skills  aswell as gross motor skills , all seem easily explained and easy to use without a lot of  extra directions , they all encourage creativity , very open ended play and does not  have a definitive winner , loser so play can go on and on aslong as the children are  engaged , they seem to be able to adapt to being played with inside or outside, to  being played with multiple children as well as just a single child and will still be fun and  functional, all have replacement parts or extra parts so play can go on and on.

Free Essays - Asides in Hamlet :: Shakespeare Hamlet Essays

Free Essays - Asides in Hamlet   Asides... what is an asides?   Unlike a soliloquy that is spoken when the speaker is the only actor onstage, an aside is spoken by an actor when there are other actors present on the stage.   The aside is also meant for the audience, but sometimes an aside is spoken to an actor(s) on the stage, but not to all of the actors on the stage.   How   do the asides in   â€Å"Hamlet† by William Shakespeare effect the dynamics of the play?   The asides in â€Å"Hamlet† have several different   dramatic functions; Some of the asides are used to add a bit of irony to the play, others are premonitions of what is going to happen in the play (one is even an ironic premonition), and yet others (most importantly) can be used to look into the character of the actor by what he says of others or   what he says of himself (or too himself), and finally all of the asides have the function of helping to set the plot of the play.   (I use the male gender because I did not encounter an aside from a female).

Mod c

To what extent does the representation of past events and recollections lead us to a boundless consciousness of the complexity of human attitudes and behavior? In exploring the Inherent tensions between history and memory and by acknowledging the specific authorial choices, we are lead to a heightened consciousness of the complexity of human attitudes and behavior. Mark Baker holds a tight reign of control over his work by deciding what to keep and omit throughout his non-fiction prose text, the Fiftieth Gate.While Rugged juxtaposes our knowledge about the Vietnam War with a very personal and poignant recount in their song and video ‘l was only nineteen'. Baker identifies selectivity, tensions and similarities between past events and recollections that are revealed through the blend of different text types and features in addition to characters emotions and actions. Whilst Rugged utilizes first person and film techniques in order to achieve identical effects. Baker adheres to h is objectives by making specific authorial choices which initiate partial views.These views originate a boundless consciousness of the complexity of human attitudes and behaviors. ‘It always begins In blackness, until the first light illuminates a hidden fragment of memory. ‘ Baker uses the Imagery and motif of light to portray memory as fragmented and subject to fulfillment by history. In the first and last line of the fiftieth gate history Is perceived as merely an artificial construct, providing only one version of the past. Baker's specialized decisions allow him to develop a broader understanding and through growth, the complexity of his human attitudes and behaviors become apparent. L realist how deeply buried is his pain. I eave always pitied myself for the grandparents I do not have, rarely considering my father's own orphaned state† (pop). Bloodcurdling is evident through Bakers own statement, his attitudes begin to change as a result of his one sided view s to history, which allow baker to focus on specific aspects of his parents memory. ‘I would prefer to leave the Idea of me rather than bits and pieces' p. 304 Baker's decision to study his parents memories, by fulfilling them with history, causes his own bloodcurdling.Baker realizes memories are more valuable since history Is bits and pieces' of the whole story. Bakers change and development of attitudes and behaviors Is consequent to his authorial editing with regards to his methodology and objectives within the Fiftieth Gate. In contrast to Baker's partiality when examining history, Rugged accentuates memory's partiality, in reference to war stories from the song ‘l was only nineteen'. And the Anza legends didn't mention mud and blood and tears/ and the stories that my father told me never seemed quite real. These lines refer to the Juxtaposition between memories retold by the persona's father about war and the experiences of the persona himself. Rugged uses dual scen es running simultaneously during these lines to enhance the disparity between the calm music and the harshness of the Vietnam War. Which contrasts Bakers bloodcurdling due to specific authorial choices of the way history Is analyses In the fiftieth gate. Through comparison of Baker's bloodcurdling and Residuum's emotive language It becomes obvious that history Is multi-faceted and cannot be taken on face value. O his dual role as Historian and Son and his validation of his parent's memories by history, therefore expanding the awareness of the complexity of human attitudes and behaviors. Genie: ‘Stop interrogating me. Because I don't have a number means I didn't survive? (p. 194) gate 32. This recording of Genie, portrayed through italics, expresses her depressed and reluctant attitude toward reciting memories to her son due to the lack of historical Justification. The tension between history and Genie's memory evokes a change in her attitudes and behaviors, causing Genie to be against Bakers exploration in to his parent's memories.In contrast Yogis accepted Bakers leadership since his memories are confirmed as a result Yokel's collective memory ND varied historic evidence. Yokel's was a past written on a page of history shared by other survivors. My mother could not point to any one†¦ ‘ (p. 136). Bakers Juxtaposition between his fathers authenticated memories and his mother's lack of, represents the contrasting tension between history and memory and its effect on different people. Yokel's attitudes and behaviors were changed to accept Bakers questions since his memories were supported largely by past events.Rugged, similarly to Baker, examines the ever surmounting tension between history and Emory to increase our acknowledgement of the complexity of human attitudes and behaviors. ‘Frankie kicked a mine the day that mankind kicked the moon, God help me, he was going home in June. ‘ Rugged with the use of rhyme trivialities a histori cal event,' kicked the moon', to increase the impact of the persona's memory of a friend's death. ‘he was going home in June' emphasizes the tension and neglecting of history since Franker's leave in June was 11 months after the moon landing, focusing of the significance of the memory rather than the historical event.The complexity of the reasons attitudes and behaviors, like Genie and YOGIS, have been further analyses through his reaction to the labyrinthine relationship between history and memory. In exploring the inherent tensions between history and memory and by acknowledging the specific authorial choices, we are lead to a greater awareness of the complexity of human attitudes and behavior. Mark Baker and Rugged, with in the texts fiftieth Gate and ‘l was only nineteen', Juxtaposes and agree on how the perception of the complexity of human attitudes and behavior is heightened do to the directions and tensions of history and memory.

Character Developments: in Cold Blood

Character Development: Techniques Truman Capote used several techniques to develop the characterization of the killers in his book, In Cold Blood. But primarily, Truman Capote uses anecdotes to describe the characters of Dick and Perry. An anecdote being, â€Å"a short and amusing or interesting story about a real incident or person. † He does this by describing their child lives, and how they became who they are in the present.An example of how Capote described the character of Perry is: â€Å" He was seven years old, a hated, hating half-breed child living in a California orphanage run by nuns- shrouded disciplinarians who whipped him for wetting his bed. † Not only does he use anecdotes for describing Dick and Perry’s childhood but also their problems they face in their present lives at the time. Such as Dick’s sexual interests in younger girls, â€Å" He was sorry he felt as he did about her, for his sexual interest in female children was a failing of which he was ‘sincerely ashamed. ’† Or when Capote quotes Perry about the murder of Mr.Clutter, saying; â€Å" I didn’t want to harm the man. I thought he was a very nice gentleman. Soft-spoken right up to the moment I cut his throat. † This quote describes and confirms how Perry was insane during the murders that he committed. Capote uses this quote on purpose, because it describes how Perry’s intention was not to hurt anyone but it was a simple act of taking his frustration upon the Clutter family. Meaning that his anger was not because of the Clutter family, they just ended up receiving the end of Perry’s anger. In the story it seems as though the reader feels sympathetic towards the killers; Dick and Perry.Truman Capote does this mostly by describing the childhood of the killers, and what they went through as children that made a major impact on them now. Perry however, is more sympathized than Dick. It seems as though Perry had a ‘rougher upbringing’ than Dick did. For an example, when his sister sends him a letter of how disappointed she and her father are in his decisions. â€Å" Your present confinement is embarrassing to me as well as Dad – not because of what you did but the fact that you don't show me any signs of sincere regret and seem to show no respect for any laws, people or anything. Even though Perry made horrible decisions in his life, reading parts of this letter, sympathy can be a common emotion that the reader feels to see how much Perry was a disappointment to his family. Of course another key factor Capote used to gain sympathy from the readers was by writing them in the killers’ point of view. This way, you know more about the killers and their upbringing, and it makes you wonder if they really knew what they were doing.

Halloween Vocabulary in Spanish

Halloween Vocabulary in Spanish Are you celebrating Halloween? With this vocabulary list, you can do it in Spanish. la araà ±a - spider. la bruja - witch. Much like the English word, bruja can also be used to refer to a strongly disliked woman. el brujo - wizard, sorcerer. la calabaza - pumpkin. This word can also refer to various kinds of gourds, such as a calabash. la casa embrujada - haunted house. Embrujado is the past participle of embrujar, usually translated as to bewitch. el diablo - devil. The English and Spanish words come from the same Latin source. Note the similarity with diabolical. el disfraz - costume or disguise. el duende - goblin. The word can refer to various kinds of magical creatures such as elves and imps. A person who has a certain kind of magic or charm about him or her can be said to tener duende. los dulces, los caramelos - candy. As an adjective, dulce is simply the word for sweet. And while caramelo can refer to caramel, it most often refers to candies in general. Caramelo is probably related to miel, the word for honey. el esqueleto - skeleton. el fantasma - ghost. Like most other words of Greek origin that end in -ma, fantasma is masculine, making an exception to the rule that nouns ending in -a are typically feminine. el gato negro - black cat. el hechizo - spell (as from a witch). The word can also refer to a persons charm. The verb form, meaning to cast a spell, is hechizar. la jack-o-lantern - jack-o-lantern. The decoration can also be described as a calabaza iluminada, lighted pumpkin. la magia - magic. Something magical is mgico. la mscara - mask. This is the source of the English mascara. la momia - mummy. The English and Spanish come from an Arabic word referring to an embalmed body. el murcià ©lago - bat (the animal that flies). This word is derived from the Latin mouse (rat) and caecus (blind), so its original meaning was blind mouse. Noche de Brujas - Halloween. The phrase literally translates as Witches Night, and Dà ­a de Brujas, Witches Day, is also used. It also is very common in the United States and some other areas with U.S. influence to use Halloween. el superhà ©roe, la superheroà ­na - superhero. In modern usage, it is not unusual to hear  the form la superhà ©roe  for a female superhero. la telaraà ±a - cobweb, spider web. This is a combination of two words, tela, usually referring to fabric, and araà ±a, the word for spider. In a different context, telaraà ±a can also refer to a net (such as one for catching fish) or a tangle of cables, strings or similar items. truco o trato - trick or treat. The English phrase is often used as well. Truco is often translated as trick, such as a trick of the trade or a magic trick. Trato, on the other hand, normally is a contract or agreement. It doesnt mean treat, although it can mean treatment when it refers to the way someone treats someone else. el vampiro, la vampira - vampire. The word probably came from Hungarian. el/la zombi - zombie. The English spelling is sometimes used.

Simple French Conjugations for Punir (to Punish)

Simple French Conjugations for Punir (to Punish) The word  punir  is French for to punish. In order to use this verb to mean the past tense punished or the present tense punishing, youll need to know how to conjugate it. Luckily,  punir  is a relatively easy one because its a regular verb. A quick lesson will introduce you to the essential forms of  punir  youll need for French conversations. The Basic Conjugations of  Punir French verb conjugations do require some work. You need to memorize it in the various tenses and theres a new form for every subject pronoun within each tense. That means you have a lot of words to study. However, because  punir  is a  regular -ir verb, you can apply what you already know for similar verbs to this one. The first step is to identify the verb stem, which is  pun-. From there, you will add the ending that corresponds to the subject pronoun and either the present, future, or imperfect past tense. For instance, I am punishing is  je punis  and we will punish is  nous punirons. Present Future Imperfect je punis punirai punissais tu punis puniras punissais il punit punira punissait nous punissons punirons punissions vous punissez punirez punissiez ils punissent puniront punissaient The Present Participle of  Punir The  present participle  of  punir  is  punissant. This is a verb, though there may be some instances where youll also find it helpful as an adjective or noun. Punir  in the Compound Past Tense The past tense can be expressed with the imperfect or the  passà © composà ©. This is a compound, so you that requires the  past participle  puni. To begin, conjugate the auxiliary verb  avoir  into the appropriate present tense for the subject. This results in phrases such as  jai puni  for I punished and  nous avons puni  for we punished. More Simple Conjugations of  Punir At times, you may need a few more conjugations for  punir.   The subjunctive, for instance, questions whether the punishment will happen.  In a similar fashion,  the conditional  implies that its an if...then situation.  The passà © simple  and  imperfect subjunctive  are typically reserved for written French, but they are good to know as well. Subjunctive Conditional Pass Simple Imperfect Subjunctive je punisse punirais punis punisse tu punisses punirais punis punisses il punisse punirait punit punt nous punissions punirions punmes punissions vous punissiez puniriez puntes punissiez ils punissent puniraient punirent punissent A useful verb mood for a word like  punir,  the French imperative  is used when you want to be assertive and very direct. In this case, its acceptable to skip the subject pronoun, so  tu punis  becomes  punis. Imperative (tu) punis (nous) punissons (vous) punissez

Creative Process Essay Entry Example | Topics and Well Written Essays - 750 words

Creative Process Entry - Essay Example several common ideas such as the fact that creativity entails innovative and novel contemplations of the world, I do not think it is a teachable skill. A person is born with a certain amount of creativity, and while these can be developed through experience and education, if one is not naturally creative, your creativity can only improve to a limited extent through education. According to Franken, creativity entails a tendency to generate or recognizes ideas alternatives and possibilities, which can be applied in problem solving or communication with others (396). I found this definition to be in line with my own since I believe creativity is best understood when observed in a functional perspective in view of how it can solve problems or help one deal with issues. In my life, I believe creativity often surfaces when I am face with unusual situations that call for me to be innovative and think outside the box, sometimes, it emerges when I am under pressure to do something, and not all the conventional methods produce the desired result. I remember an incident when I was in high school, and my creative writing teacher told us to construct a sentence using the word flummox. We had no idea what the word mean, and we were given 30 seconds in which to do it. After realizing that none of my word attack skills was going to get me an answer, I wrote, the sentence â€Å"Flummox is not a very common word in most high school students vocabulary†. The teacher said that was not the way to construct sentences, but she gave me a mark because I had used my imagination where less none of my classmates had. My creative process is dictated by circumstances and managing it is more often than not a subconscious activity. For instance, there are times I am b ursting with new ideas when I cannot apply them, sometimes I come up with what I feel are incredible storylines for creative writing essays, and shorts stories when am in the bus or shower but forget them almost

Cadillac CTS-V Series 2009 Case Study Example | Topics and Well Written Essays - 2000 words

Cadillac CTS-V Series 2009 - Case Study Example In reply to that, Cadillac introduced the CTS in 2002 with a promise to carry forward the company's name and tradition of technology and design innovation. The car, at once got the attention of customers of Mercedes Benz, BMW and AUDI as the CTS was supposed to give head to head competition to the 3 Series of BMW, C class of Mercedes and A4 of Audi. This was the first time GM had introduced a rear-wheel drive car since the Cimarron in 1988. This was to mark a big step for the company's future. GM however, was still helpless when it came to competition by the Germans in the form of its modified, high performance editions of its sedans. BMW's Motorsport division, Mercedes' AMG division and Audi's S and RS divisions virtually faced no American competition and this became a cause of concern for GM. For this purpose, GM introduced its own V-Series line of high performance vehicles in 2004 and the Cadillac CTS-V was born. Thanks to the CTS-V, GM now gives its German rivals a tough time. The latest addition in the V series family, the CTS-V 2009, has taken the market by storm. The car will deliver at least 99 more horsepower compared to any of its immediate competitors such as the RS4, the M3 and the c63 AMG. (J.P.Vettraino, 2008). This paper is dedicated to this very model of the CTS, taking a look at the specifications and reviews of this car and analyzing how this car is said to have blown away its competitors. The CTS-V Series (History) The Cadillac CTS-V, introduced in 2004, is a model in Cadillac's V-Series line of high performance vehicles. It had been aimed to counter the increasing imports of sports sedans mainly from Germany such as the Mercedes-Benz C55 AMG and E55 AMG and the BMW's M3 and M5 models. First Generation (2004-2007) In 2004, the CTS sedan was made to go through various performance upgrades and some body work to furnish the car with a sportier, more aero-dynamic look, resulting in the advent of the CTS-V. GM used the 5.7 liter LS6 V8 engine and the six-speed manual Tremec transmission from the Chevrolet Corvette Z06 (Keebler, n.d.). The Z06 was the best performing car in the GM's production line at that time and it was a wise decision to use its parts in developing competition for the German benchmarks. From 2006 onwards, the LS2 engine replaced the LS6. The 6.0 Liter LS2 produced 400hp at 6000rpm and 400ft-lb (542N-m) at 4400rpm. It was quite similar to the high-performance LS6, but with more peak power and torque throughout the rpm range. Also, thanks to the Brembo brakes and Opel tuned chassis, the handling was significantly improved (Paula, 2005). Second Generation (2009-present) To compete against the current BMW M-Series, Audi S and RS-Series, and Mercedes-Benz AMG lineup, the previous engines, the LS6 and the LS2 V8s, lacked power. To have a chance against the current rivals, the CTS's engine had to generate more power. For that purpose, a supercharged V8, the 6.2 liter LSA, based on the LS9A V8 from the recent Corvette ZR-1 was developed. This power plant had the capability to produce 550 hp and 550 lb-ft (746 N-m) of torque (Abuelsamid, 2008). GM will offer two transmission choices, a six speed transmission with a short-throw shifter and dual clutch flywheel, or a paddle shift six speed. With the power to weight ratio similar to that of the Mercedes E63 AMG, the 2009 CTS-V series is fit to send a buzz of excitement in the

Pick a controversial topic Essay Example | Topics and Well Written Essays - 750 words

Pick a controversial topic - Essay Example However many of these criminals are violent and have committed depraved murders without regard to their victims and their families. In these instances the death penalty may be an appropriate punishment. According to the Amnesty International website â€Å"The death penalty is the ultimate denial of human rights. It is the premeditated and cold-blooded killing of a human being by the state.† (â€Å"Abolish the Death Penalty†) The site claims that in 2011 there was an international movement toward abolishing the death penalty completely. It also has indicated aside from the United States only 20 regularly imposed the death penalty in murder cases. There are several articles found on the site which describe their efforts to ban the death penalty. For example in the article â€Å"Iran must halt executions amid fears of new wave of death penalties† it stated that Amnesty International asked Iranian authorities to put a stop to upcoming executions because many other Iranian prisoners may be at risk for execution pertaining to drug crimes without a fair trial. Amnesty International is calling for a stop to these executions until allegations of torture and other illega l practices perpetrated by Iranian authorities can be investigated. In a 2007 Washington Post article author Martin O’Malley discusses his reasons for believing that the death penalty should be abolished in his home state of Maryland. He indicates that it is not the most effective punishment for murder and does not necessarily discourage other people from committing murders. He cites the example of a case of a Maryland man who randomly shot and killed three teens. This person expressed no remorse and stated that he would do it again if he could. (O’Malley) He was eventually executed. However O’ Malley questioned whether or not the execution was appropriate retribution for the murders since the killer welcomed execution. O’ Malley also cites an example of another man who was

Marketing Management Strategic Issues Blue Dart Express

Marketing Management Strategic Issues Blue Dart Express On a beautiful sunny afternoon in April 2012, Ketan Kulkarni, Vice President and Head of Blue Darts Marketing, Corporate Communication Sustainability division, was waiting in the plush conference room of Blue Darts head office in Mumbai. As he waited for Tulsi Mirchandaney, Managing Director and Accountable Manager for Blue Dart Aviation, he once again looked at the notes on proposed future plans of marketing strategy and wondered whether the companys plans to address the intense competition will be enough to meet 2012s target. Looking outside through the clear windowpanes, Ketan thought about remarkable journey of Blue Dart. Blue Dart was the leading express company in India, engaged in door to door pick up and distribution of packages, documents, and shipments in India and overseas. From its inception in 1984, in its first decade Blue Dart became the dominant player in the courier industry and in the next decade it surpassed all the competition and became South Asias premier number one express company in air and integrated transportation, distribution and logistics. In India, Blue Dart was the only company providing an array of services in air express (both domestic and international through DHL), air freight, ground and charters. It was a one stop solution for any logistical requirement. Blue Dart enjoyed a 45.9% market share and gained a significant increase in both, volumes and value. In the ground segment, the company garnered a market share of 12.4%. Blue Dart not only offered secure and reliable delivery of consignments, but also managed to deliver impressively on the financial front with the help of its widespread infrastructure network and aggressive growth strategies. Rs.10 billion in annual revenues is a remarkable landmark for any logistics company. Blue Dart managed better, leaping over the 11-digit barrier to record Rs. 14.89 billion in top line during FY2011. The company was established with a vision to be the best and set the pace in the express air and integrated transportation and distribution industry, with a business and human conscience. A people-first company, Blue Dart continued to deliver value to its stakeholders through its people philosophy and corporate governance, based on distinctive customer service, business ethics, accountability and profitability. Blue Darts core competence lies in the business of superior express delivery services, maintaining reliability levels of 99.96%. With a dedicated air and ground network optimized by cutting-edge technology, Care Customer Addition, Retention Empathy summed up the marketing strategy of Blue Dart. Company History In November 1983, three young entrepreneurs, Clyde Cooper, Tushar Jani and Kushroo Dubash identified tremendous opportunities in Indias expanding exports market and came up with an idea of delivering small packages and samples. On that date, Blue Dart was established in a space of 200 square feet under a staircase, with a capital of Rs. 30,000. Grit, determination and hard work would propel the fledgling from sorting and delivering a few dozen packages outside Mumbai airport on that first night, to handling nearly 200,000 shipments each day through rain, hail, earthquake and snow. In a study conducted by Dhristi Strategic Research Services in 2007, Blue Dart emerged as one of the strongest brands in India with amongst the highest top of mind recall. In its early days, Blue Dart forged ties with Gelco Express International, UK to introduce an international air package express service from India and thus enhance the value offered to its customers. In 1993, foreseeing the potential in I ndia, Blue Dart decided to shift focus from international to domestic service. It went on to become the first Indian courier company to conceptualise domestic on-board couriers with a guaranteed 10:30 am delivery to major metros. In 1994, the company went public with an IPO of 2.55 million shares. In the same year Blue Dart launched its multi-modal, premium package delivery service DartApexà ¢Ã¢â‚¬Å¾Ã‚ ¢ (Air Package Express) and COSMATIIà ¢Ã¢â‚¬Å¾Ã‚ ¢, an advanced tracking and ERP system that redefined the industry. In that year, too, Blue Dart Aviation, a 100% subsidiary of Blue Dart Express, was incorporated and became the first private company to receive government approval for the operation of cargo aircraft in the country. In 1995, Blue Dart Aviation acquired two B737 aircraft and developed SMART (Space Management Allocation Reservations and Tracking), the first cargo reservations systems in India. The following year, Blue Dart launched the first jet express airline and also became the first express company to receive an ISO: 9001 Certification. 1995 was also momentous because in that year Blue Dart crossed Rs. 100 crore (US$ 25 million) in turnover for the first time. 1997 witnessed the launch of domestic charter operations and the signing of interline agreements with international airlines for distribution of bonded cargo within Blue Darts network. Today, these have extended to 26 operators and include bonded warehousing and transhipment facilities. In 1998, the company developed Indias first Load and Trim software for its aircraft, reducing handling time by 80%. In 1999, Blue Dart moved to its state-of-the art administrative, technology and operations Super hub and Headquarters, the Blue Dart Centre, in Mumbai. In 2001, a third Boeing 737 was added to the Blue Dart fleet. A year later, Blue Dart entered into a sales alliance with global leader DHL Express Worldwide. Today, DHL owns 81.03% stake in the company. In 2002, Blue Dart was re-certified as one of a handful of Indian companies to the new global ISO 9001 2000 standards for Design, management and operations of countrywide express transportation and distribution service within the Indian Subcontinent and to international destinations serviced through multinational express companies. Blue Dart signed a path-breaking Sales Alliance with the Worlds No. 1 international air express company, DHL Worldwide Express. Blue Dart also crossed 1,00,000 shipments per day. The fourth aircraft joined the fleet in 2004 and Blue Dart became the first private operator in India to receive approval from the Director General of Civil Aviation (DGCA) for undertaking heavy maintenance D-checks on its aircraft. Two B757 freighters the first in the Indian skies joined the Blue Dart fleet in 2006. In an effort to fortify its unique capability of offering the entire gamut of end-to end distribution solutions, Blue Dart launched its ground express service Dart Surface Line in September 2007 and inducted the third B757 freighter. By 2011, Blue Darts infrastructure comprised a fleet of three Boeing 737 and four Boeing 757 freighters operating each night to the 7 main metros in India and offering a revenue payload of over 370 tonnes per night. It owns a flotilla of over 6,272 vehicles, 365 facilities including 7 aviation hubs and bonded warehouses, 56 domestic warehouses and 12 express hubs delivering excellence. Current Operations Blue Dart is the largest player in the domestic segment of documents and non-documents with 26 per cent market share in terms of tonnage. In terms of overall (domestic plus overseas) market share, it is the largest express company in India with a share of about 45.9 per cent. The company had a turnover of Rs 14.89 billion in 2011 and has had an annual growth rate of about 50 per cent while the industry growth rate has been hovering around 35 per cent. Table 1 presents the breakup of revenues and costs for the year 2010-11 (see Exhibit 1). Administratively, the company is organized into regional centres at six major cities namely, Ahmedabad, Mumbai, Delhi, Chennai, Bangalore, and Calcutta. Each regional centre is responsible for a number of branch locations under which there are area locations. The company currently employees around 7,800 people. Each major branch has a team of operations personnel who manage the entire network, transportation and tracking of shipments. They also liaison with airline and transportation agencies and take care of scheduling out-bound couriers. Other responsibilities of the operations department include routing, sorting, security checking, fleet management, and customer billing. Commercial functions like finance and marketing are centralized at the head office in Mumbai. Its international out-bound gateways function at Dubai, Singapore, London, and Mumbai. The in-bound international gateway is at Mumbai which receives packages from London, Frankfurt, Singapore, and Dubai. The Company offers secure and reliable delivery of consignments to over 35,902 locations in India and to over 220 countries and territories worldwide through its integrated air support and ground network group company DHL Express. In 2011, Blue Dart operates through 1,342,677 sq. ft. of facilities and carried over 988.5 lacs domestic shipments and over 8 lacs international shipments weighing over 423,000 tonnes. The core function of Blue Dart is the physical transportation of a shipment from its origin to the destination which is performed by the operations department. The distribution system follows the hub-and-spoke concept, i.e., shipments picked up at a particular origin location are transported to the nearest hub, which in turn routes these shipments to the hub to which the destination location is attached. The destination hub routes the shipment to the specific destination location where the staff deliver the shipment to the consignee. (see Exhibit 2) The Express Industry Addressing a changing market The express industry is a key enabler in facilitating trade and commerce because of the time-sensitive nature of most goods and the increasing demand for reliability, efficiency and speed. The opportunities are aplenty for the express industry in India as the current logistics spend in India is 13% of the GDP compared to a notably lesser percentage of the same in more developed economies. The need for the highest levels of efficiencies still exists. The demand for express services is surging with each passing year and customer expectations have also risen tremendously. Today, the Indian express industry provides integrated, value-added, time-bound, door-to-door delivery of documents, parcels and merchandise. It supports industries such as electronics, telecommunication, IT, banking, retail, auto-components, textiles and apparels, gems and jewellery and pharmaceuticals. Moreover, with India recognized as an outsourcing destination, manufacturing sectors such as textiles, automobiles and pharmaceuticals are likely to witness increased activities in the medium to long term. In order to maintain competitiveness, companies operating in these industries are expected to outsource their logistics requirements to third-party logistics service providers and concentrate on their core-competency of manufacturing and marketing. Besides, the opening up of banking, insurance, telecom and retail sectors would boost the demand for value-added express services in India, as these are major user industries. Anil Khanna, managing director, Blue Dart, conveyed the same sentiment. In his opinion, the growth in the Indian economy and the overall economic scenario, fuelled primarily by domestic consumption, is promising. The Indian economy is poised to record robust growth between 8 and 9 per cent in the financial year 2011-12, the Indian express industry is expected to register double-digit growth over the next few years. This in itself is a strong indicator of the potential of the express industry. The organised domestic air express market is pegged at around ` 1,500 crore, which grew at a CAG R of 7-8 per cent in the last five years, while the domestic organised ground express market is pegged at around 1,700 crore, which grew at a CAGR of 14-15 per cent in the last 5 years, Khanna pointed out. Blue Dart is in the process of rolling out several sector-specific, innovative products and services in a phased manner, in line with specific needs and requirements of different industries. These products provide the much-required flexibility to the shipper and consignee. Some recent additions to the companys product portfolio include Express Pallet, Smart Box: Ground Express, Time Definite Delivery, etc. In its journey of last 20 years, Blue Dart had evolved from a being a document centric service to a critically supply chain support service in. The annual turnover of express industry in India was estimated to be Rs 8000 million in 1994-95. The industry players can be categorized into (i) organized sector, accounting for 50 per cent market share, (ii) EMS Speed Post, accounting for 6.5 per cent, and (iii) the unorganized sector, making up the remaining 43 per cent. The courier industry in India has expanded its horizon to provide a wider range of services. Whereas it started initially as a service provider for the document and samples demand of industry, it is now viewed as an important part of the supply chain for industries, which demand speed, reliability, security and just-in-time distribution, Though this market is still in its infancy in India, it is growing Tulsi Mirchandaney, Senior Vice President, Marketing and Projects Competitive edge: Building IT for Business Agility Companys information technology infrastructure remains one of its key differentiators and enabler to values. Blue Dart was always in the forefront of technology and its technology innovations have played a key role in the companys premium positioning and in bringing global standards to the Indian customers doorstep. Blue Dart has become an important part of the supply chain of many companies by providing integrated services. Blue Darts in-house IT team has constantly developed technology solutions over the past seventeen years. Such has been the ramifications of these offerings that more than 79% of Blue Darts regular customers use it actively. These Home grown innovations include COSMAT IIà ¢Ã¢â‚¬Å¾Ã‚ ¢ (the tracking and ERP system), TrackDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (monitoring shipment status), MailDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking shipments over e-mail), InternetDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (memory bank for shipments), PackTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking software for medium and large customers), ShopTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking and CRM tool for e-business portals), ImageDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (online download of proof of delivery challans/documents, to speed up the customers bill process, waybill issuance capability, customer directory, data upload and download of tracking information). The company also provides e conomical packaging that facilitates customers sending documents at a price that includes door-to-door delivery service within India. These innovation solutions have enabled the weaving of thoughtful information management to the logistics business. With this advanced technology support Blue Dart delivers door-to-door to over 13,000 locations in the country with an in-house team of experts to handle inter-state regulatory requirements. Quality levels are at 99.95% and are monitored daily. No one else in the country offers this kind of integrated delivery capability. Marketing Strategies A combination of new product launches and tactical shift in focus across sectors helped Blue Dart register growth in spite of an overall slowdown in the economy. For instance, in order to lessen the impact of the slowdown in client verticals such as automobile and realty, it consciously improved its focus on sectors such as health sciences and the spare parts segment of the auto sector. It also built on its exposure to high-growth segments such as e-commerce and SMEs and high-growth potential Tier-II and III cities this year. These put together helped the company grow its revenues and profits by about 34 per cent and 42 per cent in the nine-months ended September 2011. On various other fronts the company has provided following marketing strategies. Offerings Blue Dart has a range of products and services that can be customised to address individual requirements. Blue Darts core business is domestic door-to-door and integrated (air and ground) express distribution. Each product has been developed with a customer centric approach. A combination of the right product mix and price has helped Blue Dart build a strong brand loyalty over the years. The products are ably supported by cutting-edge technologies. Blue Dart offers express, air freight, ocean freight, supply chain solutions, customs clearance, project handling, freight forwarding, and charters through its synergies with the three DHL Business Units DHL Express, DHL Global Forwarding and DHL Exel Supply Chain. The express services offer domestic priority for non-commercial domestic documents and small packages under 32 kilos. Dart Apexà ¢Ã¢â‚¬Å¾Ã‚ ¢ is a door-to-door, time-definite, supply chain and logistics distribution service for commercial shipments that require regulatory clearance. Smart Box is the convenient door-to-door service for cargo in two sizes 10 kilos and 25 kilos. Freight services include domestic, early morning airport-to-airport deliveries to the seven metros Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Ahmedabad and Hyderabad serviced by Blue Dart aircraft. Charters offer palletised capacity for carriage of urgent and large volumes to eighteen airports in India and four international airports in the region. Blue Dart, in line with its focus on innovation, has also introduced several customised products -Rakhi Express and Student Express, for instance designed to meet specific needs. A recent addition to Blue Darts product portfolio is Import Express. It is the only service of its kind in India and offers door-to-door facility for importing shipments from over 200 countries. Services Blue Dart offers a range of services: Domestic Priority a fast reliable service for non-commercial documents and non-documents. Dart Apex to support reliable commercial distribution and supply chain requirements. Dart Surfaceline a reliable and secure surface option, and an airport to airport option which includes charter of our aircraft for large volumes and urgent shipments. Some of the best services offered by this company are: à ¢Ã¢â€š ¬Ã‚ ¢ Free computerized proof of delivery à ¢Ã¢â€š ¬Ã‚ ¢ Real Time tracking à ¢Ã¢â€š ¬Ã‚ ¢ Regulatory clearance à ¢Ã¢â€š ¬Ã‚ ¢ Free pick up from the location of the customer How does your service differ from competition? What added advantages do you provide your clients and what kind of message do you aim to send across? Blue Dart offer Solutions for Peace of Mind, and it has built extensively to deliver on that promise. Blue Dart are the only express cargo airline in the country today focused on handling packages. Connecting with Customers In an overcrowded, cluttered world, brand Blue Dart has exploited every opportunity to stand out. The core focus has been on strengthening customer relationship and on making more effective use of the 4800 plus vehicles as mobile touch points. Blue Dart constantly rolls out promotions for its customers to keep them updated on our various offerings. Apart from this, the company keeps on introducing several sector-specific, innovative products and services in a phased manner, in line with specific needs and requirements of different industries like BFSI, Pharmaceuticals, IT, Consumer Durables, FMCG, Automotive, Retail, Textiles, Telecommunications etc. The new initiatives will upgrade the product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country. These products provide the much-required flexibility to the shipper and consignee. The most used features are real time tracking and Money Back Guarantee (MBG) offered on specific shipments. Company had a dedicated team of specialists who provide the expertise for customs as well as regulatory clearances at all States within the country, to support seamless service to the customer. India is known for its huge section of middle-class buyers. Blue Darts offerings though known to be reliable, are available at a higher price bracket. Isnt this an awkward pricing strategy for the Indian market Considering the fast paced, dynamic lifestyles our customers lead, Blue Dart deliver shipments as well as peace of mind. For our customers, aspects like service quality, consistency, responsiveness and reliability are of paramount importance because these dimensions directly impact their business outcomes. These values make excellent attributes to building a trusted brand. When our customers experience optimal service with Blue Dart, they do not mind paying a premium for our products. Customers Growth Strategy Our growth drivers are multi-dimensional but well defined. Blue Dart will be focusing on existing customers to scale our existing relationship with select high potential clients by offering them a lot more than what Blue Dart have been traditionally offering them. This will not only lead to revenue enlargement, but also give us an army of loyal customers. Positioning Designed to enhance the reliability of our operations and process efficiency, and add value to the customer through time and cost savings. The only one of its kind in the country today, that is focused on carriage of packages as its prime business, rather than as a by-product of a passenger airline. A dedicated aviation system to support Blue Darts services is self-sustaining, with its own bonded warehouses, ground handling and maintenance capability. Blue Dart envisioned itself as a warehouse in the sky creating a niche segment in supply chains that demand critical deliveries, low inventories and reliable and timely distribution. A strategic product mix, optimum utilization of aircraft space and committed people delivering at high reliability levels, Blue Dart is now strategically positioned as the market leader in the air express segment. Blue Darts competitive advantage lies in its vast and unparalleled Domestic Network Linked by some of the most advanced communications systems and positioned to offer a consistent, premium, standardized quality of service. Blue Dart is the only express carrier in the country today which offers an entire range of services that extend from a document to a charter-load of shipments Blue Dart has the only dedicated logistics infrastructure in the country today to provide a variety of logistics solutions for its customers. Blue Dart have an aviation system with an in-house ground handling and maintenance capability to provide confirmed uplift. Blue Dart have invested extensively in technology, currently the most advanced in the he domestic courier industry, for integration, data flow and customer software for greater customer convenience and efficiency. Blue Dart have stringent security and quality norms, our integrated network has the widest reach and our people are skilled and committed professionals. When others in the domain were still trying to find their bearings Blue Dart had already envisioned itself as a warehouse in the sky. It created a palpable differential for itself by arrogating a niche and a hard-to-emulate segment in supply chain management that demanded critical deliveries, low inventories and reliable and timely distribution. Your Company has been able to differentiate itself and has achieved scalability due to its focus on technology right from the early stages of its business. It is reflected in the way the Company moves its products, in a manner which is more cost-effective, more fuel-efficient and more environment friendly. Building strong brand Logistics or Couriers is a service industry where the service is the brand. The attributes of the product are not physically apparent. Demystifying each product to the customer and demonstrating, in simple terms, real benefits meaningful to him, therefore, assumes greater importance. This means translating each customer contact point into an experience representative of the brand. People who serve take on the mantle of the brand as opposed to an FMCG where you would buy your preferred cake of soap regardless of where or how it is served. Promotion Blue Dart is not known to be aggressive advertiser, but as aggressive marketer. Blue Dart has tried to focus on the total customer experience the brand tangibles such as the retail outlets (service counters), vehicles, signages, etc, as well as the intangibles at the customer contact point. Blue Dart has emphasized that the personal touch is essential and thus has also strengthened the areas of customer care centres. Even its TV commercials and print ads try to connect emotionally with customers. Blue Darts promotion method is to create a strong emotional connect with customers, in order to achieve brand strength, saliency and equity. Blue Darts prime communication vehicle is PR land direct mailers, with support from a large sales force across the country to directly engage the customer. Brand Values Blue Dart has always made a conscious effort to create a bond with its customers. Perhaps, because of this, the brand has, today, become synonymous with value, quality, speed, efficiency, responsiveness and service excellence. Financial credibility Fitch Ratings India Pvt. Ltd. has assigned the highest F1+ (Ind)[F one plus (Ind)] rating for their short term debt programme of Rs. 30crores. Further, ICRA Ltd. has also assigned the highest A1+ (pronouncedA one plus) Rating for their Commercial Paper Programme of Rs. 25 crores. New Areas Detecting opportunities vertical wise has helped us device sector specific solutions and this has helped the overall growth strategy of the Company, to a great extent. Demand for streamlined supply chains from the auto, pharma, hitech and retail sectors is expected to drive growth for us. Blue Dart perceive SMEs as an emerging opportunity and efforts have been underway to tap this segment across industry verticals, aggressively. In terms of new customers, tapping new geographies and segments continues to be our key focus area. New Products A combination of the right product mix and price has helped Blue Dart build strong brand loyalty over the years. Launching new products has been our response to any opportunity sensed in a new geography and new industry verticals. This approach has borne fruit. It pleases me to inform you that Blue Dart have successfully launched 25 new services since 2008. Some of our success stories in the Air Express segment include Time Definite Solutions (Domestic Priority 1030, Domestic Priority 1200, Dart Apex 1200) and Day Definite Solutions (Domestic Priority, Dart Apex, Dart Surfaceline). Packaging Solutions include Express Pallet: Air and Ground, Smart Box Air and Ground. The Company also offers Cargo Solutions like Airport to Airport, Interline and Charters besides offering Festive Solutions and discounted Student Solutions. Solutions like Temperature Controlled Logistics (TCL), Dart Surfaceline Plus, Point to Point (P2P) and a host of value added services like Demand Draft on Delivery (DOD), Freight on Demand (FOD), Freight on Value (FOV), Cash on Delivery (COD) etc. represent our tailor made services for specific industry requirements. Blue Dart will continue to focus on reach expansion, transit time improvements, small town (Tier-II and III) activation and strengthening channels. The strategy is in place to strengthen market share and deliver the Blue Dart promise. Achievements Attaining such stunning success wasnt easy. Along the way, Blue Dart endured formidable challenges and took bold steps to protect its hard-fought territorial gains. The list of awards and accolades is endless for Blue Dart. It has achieved many awards in all sectors such as Brand / Customer Service / Retail / Loyalty, Human Resources, Sustainability and Individual Blue Darts services have been recognized and rewarded time and again. Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digests Most Trusted Brand Award, for three years in a row and has been listed twice in the Dun Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. An Indian company benchmarked to international standards, Blue Dart has been recognised as one of the best and has been listed among the top 500 companies in India by Dun Bradstreet. Blue Darts aviation arm received the Centre for Asia Pacific Aviation (CAPA) Cargo Airline of the Year Merit Award in 2006. In the following year, Blue Dart was declared the Best Cargo Airline at the Express, Logistics and Supply Chain conclave. Over the years Blue Dart ha achieved SUPERBRAND Status, 6 times in a row, Pursuing Business growth and Expansion Blue Dart already has an aggressive market share plans which aim to increase its market share both in air and ground express divisions. For this, Blue Dart will have to grow faster than the industry. Blue dart has already identified some growth levers. One of these is adding lot of new products. The company has been regularly introducing new products such as the latest Go Green carbon neutral service and it intends to continue. The other growth lever is the sectoral focus there are certain sectors that do not get impacted by a slowdown sectors like health sciences and the spare parts segment of the auto sector. Third, Blue Dart is focussing on verticals which are high-growth verticals like e-commerce, where in it is targeting a large market share. Moreover, the company has also identified small and medium enterprises (SMEs) as another growth lever. For a company, which has probably focussed more on our large customers, SMEs thus offer an opportunity. Finally, the company is looking at geographic expansion. It intends to reach out to those towns and cities where it currently does not have any presence. Also, prior to this, in smaller cities, the company was more focussed on the in-bound side. It then realised that a lot of these tier-II and tier-III cities have a lot of out-bound potential. These provide additional opportunity for business expansion. Looking ahead Blue Dart Express net profit declines 19.47% in the March 2012 quarter Blue Dart faces the challenges of increase in fuel cost, inadequate infrastructure, and increasing competition. But of these the biggest challenges is Infrastructure of both air and surface. Space at airports, airside and city-side infrastructure are often inadequate. In addition, parking bays, air-side/city-side access and traffic congestion adversely impact costs as well as service quality. Air express companies are constrained by the sizes of the facilities at the airports, as they have remained the same while the loads have increased many folds. It is estimated that though 70% of the freight transportation in India is through roads, National Highways constitute merely 2% of the total road network in India. Fuel prices are also a concern. In an industry, where space is a highly perishable commodity, any disruption in services, due to either natural disasters or manufactured reasons, affects us adversely, as the days capacity inventory is lost forever. Exhibit Financial Summary of the last five years Particulars 2007 2008 2009 2010 2011 Income from Operati