Strategy memo Essay Example | Topics and Well Written Essays - 500 words

Strategy memo - Essay Example Because its pros and cons are not properly and completely communicated to the general public, none of the taco shell products can find acceptance. Thus, communicating the research done on these food items and their respective benefits and disadvantages is the first priority. Though various organizations like FDA, GEFA and others are continuously testing and approving GM foods, it is the duty of the producer and marketer to convey details of the product to the public. Absence of this would lead to negative impact and Communicating the benefits of GM foods and adherence to FDA norms in preparing these by Taco Bell and Kraft Food in the press conference to be held. Ensuring that long term effects of these foods will be studied in detail and no harm to humans will be done. Ownership of this step to be taken by Public Relations Director of both Taco Bell and Kraft Food. Discussing the issues with government and food authorities to find healthy solutions or substitutes. Alternatively, these authorities may also provide testimony of quality and compliance on part of Taco Bell and Kraft Food. This will help counteract the negative influence of this allegation on Taco Bell Restaurants. Ownership of this task is to be taken by senior executives of both the corporations and higher authorities of government and food regulatory bodies. This action will follow immediately after the press conference. A detailed report will also be printed in major dailies. Another issue is to tackle people who have got ill by the use of taco shells. To combat it, Taco Bell and Kraft Foods have to provide treatment and checkup to those who have suffered or are suffering. This action is essential to maintain customer loyalty and correct the mistakes done by improper research and promotion of GM